You’re in Good-ing Hands

We’re an agency with its roots firmly embedded in the West Bridgford and Nottingham property market.

Our hands-on directors are the brother and sister duo of Chloe and Dan Gooding, who are third-generation estate agents.

The Gooding family first started helping people buy, sell, rent and let property in the 1930s when Chloe and Dan’s grandfather, Charles, opened his own agency.

Charles successfully sold the business, but in 1988, his son (and the dynamic duo’s father), Rex, opened Rex Gooding Estate Agents.

Dan and Chloe took over from their father when he retired and have ensured the family focus of our agency has remained strong.

From the very beginning of the agency, more than 90 years ago, they have always maintained family values within the business.

That’s one of the keys to their longevity. They believe in treating people, be that their clients, colleagues, or the community they serve, with respect, integrity, honesty and the highest standards of care.

The strong family links to the area mean they take enormous pride in giving back to the community in several ways.

As a local, family-run independent business, they believe they offer a far more personalised approach than larger or corporate agencies.

For more than 90 years they have been looking after their clients just like their family.

Dan and Chloe Gooding explain how the company began and what the company means to them

Charles Gooding
Charles Gooding
Charles Gooding

Charles Gooding was born in 1909 and qualified as a chartered surveyor in 1930.

During WW2 Charles Gooding worked for the military requisitioning properties for the war effort. 14.5 million acres of land, 25 million square feet of industrial and storage premises and 113,350 non-industrial premises were requisitioned during the Second World War. The War Office alone requisitioned 580,847 acres between 1939 and 1946. After the war Charles Gooding worked for Nelson H. Sutton a firm of Estate Agents & Chartered Surveyors. He went on to acquire the business and on his retirement sold the firm to Beardsley Theobalds that later sold out and became Halifax Property Services.

Rex Gooding
Rex Gooding
Rex Gooding

Rex Gooding started his career in 1960 with Walker Walton Hanson, now called Savills. Rex worked at their Albert Road branch, which is today Rex Gooding’s West Bridgford office. He later moved to Hallam Brackets, who were then located in the building opposite our office, next door to M&S. Rex managed Hallam Bracket’s West Bridgford and Ruddington offices before setting up on his own in 1988. Rex is the past Chairman and current President of the National Association of Estate Agents (East Midlands Branch) and a Trustee and Vice President of the Old Tridents Society (Trent College).

Chloe Gooding
Chloe Gooding
Chloe Gooding

Chloe Gooding studied Real Estate Management at Nottingham Trent University and qualified as a Chartered Surveyor in 2002. Chloe joined Lambert Smith Hampton, Capital Retail and at Pizza Hut's Property department before joining the firm in 2005, as a Partner and heads up the commercial and residential letting and management departments.

Dan Gooding
Dan Gooding
Dan Gooding

Dan Gooding, like his Father and Grandfather, attended Trent College. Dan studied Real Estate Valuation & Management at the University of the West of England in Bristol. Dan moved to London and in 2005 became Branch Manager of a busy Central London Estate Agency selling houses in the Fulham & Chelsea area. Dan joined the firm in 2008 as a partner and heads up the residential sales department..

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Rex Gooding have been looking after our rented properties in West Bridgford for many years. We have always found all the Staff to be exemplary - very efficient, very approachable and professional...."


The team at the West Bridgford branch have been outstanding in managing the recent sale of my property. Friendly, courteous and professional, Amanda initially and then Lauren were both brilliant...."

Alison Howle

Sold our house in West Bridgford. Superb support and very proactive, working hard to keep a complex sale on track to completion. Good local knowledge, quick to respond to queries and showed..."


Dan, Chloe and the Rex Gooding Team are a joy to work with on both Sales and Lettings.

They are extremely professional and motivated to provide outstanding customer service. Thank..."

Russell O’Keeffe

We have used the services of Rex Gooding to sell property twice over the past couple of years.  We have always found them to be an extremely efficient and friendly firm to deal with, excellent all..."

Lesley Garbutt

  I have been a tenant with Rex Gooding for a while now. I couldn't ask for more, they have been professional right from the start and whenever I've contacted them for maintenance they have been..."

Lucy Draycott

Rex Gooding has managed my small portfolio of properties for many years now. I find them professional, responsive, efficient and good value for money. Jackie Richards is probably one on the most..."

Ajay Sethi

I’m not one for reviewing normally but I am very happy with the excellent customer service and property management service provided by Rex Gooding I used Rex Gooding to rent and manage my..."

Andrew James

Viewing a rental property with Esme was great, very professional , wasn't rushed around or made to feel pressured in anyway ,we loved the place and put our application in asap ,Reah was very..."

Paul Manchester

Always a great and professional service from Rex Gooding. Every enquiry or problem has been dealt with efficiently and professionally. I have been a client for over a decade and still happy. Thank..."

I have been a client for over a decade and still happy...

Jackie and the team at Rex Gooding were professional and communicative through the whole process. Found a flat quickly and almost painlessly. Responded promptly to my enquiries. I especially..."

Highly recommend...

As managing agent for a portfolio of properties in Nottingham, I have used Rex Gooding for the last two years to look after the lettings side of my business, for both commercial and residential..."

Robert Kay

Rex Gooding acted on behalf of the sellers that we were purchasing a house from. Updates from Lauren and the team were regular and always ahead of the estate agents I sold my property with. I..."

L Phillips

We had Rex Gooding as our estate agent/landlord for little over two years. They were always clear and quick to communicate with us when sorting inspections or problems. Jackie Richards was really..."

Would recommend...